In response to the public squishing of nine movie-streaming sites, Mike Robinson (the chief of operations, content protection for the MPAA) declared it was time for the content-production industry to ” […] focus on continuing to offer more innovative and flexible legal options to consumers to enjoy the movies and TV shows that we all love.”
Ok, that’s a bit of a slimy quote. What he said was:
“We are committed to working with law enforcement to get the illegal choices out of the marketplace and instead focus on continuing to offer more innovative and flexible legal options to consumers to enjoy the movies and TV shows that we all love. The American motion picture and television industry is one of our nation’s most valuable cultural and economic resources. We are grateful to ICE, the Obama Administration, and the federal agencies that have made the protection of intellectual property a priority for the United States.”
But this notion, that content producers can effect the market for unauthorized streaming by providing consumers with what they so clearly want legally, is an intriguing one.
I believe black markets develop because of an unfulfilled want (my Economics teacher said there were no needs, only wants in markets). I also believe they disappear when the market forces which created that deficit disappear. There is a whole herd of articles on why so many law-abiding people choose to view content without authorization, but my Economics 101 whispers to me that ugly words and uglier raids can only thwart the market for so long.
Perhaps we, as consumers, need to hold Mike Robinson to his word. The time for innovative and flexible legal options for me to view Dr Who, or the True Blood I missed last night were needed a decade or more ago, but I will take them now.
Mr Robinson, where are they?
“Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws.”–Plato