I’ve mentioned him before through the Careerimp blog, but I want to direct you to my guest post, titled “Writing a Resume = Writing a Press Release“, on Shawn Graham (Director of MBA Career Services at the University of Pittsburgh)’s blog Courting Your Career. I’ve guest-posted before, but I am still excited. Here is a sample:
Your resume is a press release on your qualifications for a given job.
Like resumes, press releases have strict formats, clear requirements for refined language, and a well-defined audience. And like resume reviewers, the reporters who read press releases are extremely time-bound. Effective press releases have a single message, a headline which showcases that one important idea. The body clarifies the who-what-where-why-when-how, constantly reinforcing the message. Struggling for a message? I find “I am competent and have the skills listed in the job description” is a good place to start. Finally, a good press release “not only informs but also teases.”
I’ve been doing so much social media blasting lately. There are two new posts (by yours truly) up on the Polaris Project blog, and about 10 more at Careerimp, not to mention several tweets and some SEO-ed videos. Now, time for some sleep.
“All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year. Not all bits have equal value.”–Carl Sagan